Why Marketing Projects Stall Before They Launch | Suncoast
Planning Guide Why most marketing projects stall before they launch. Most marketing projects do not stall because the idea is bad. They stall because ownership, priorities, timelines, and next steps are unclear. 5 minute read Marketing Planning Suncoast Local Media A lot of business owners have marketing ideas sitting unfinished: a website update, a postcard […]
Website or Advertising: Which Should You Invest In? | Suncoast
Strategy Guide Should you invest in a new website or more advertising? The average website converts just 2.9% of visitors. If yours is underperforming, more advertising only sends more people into a system that is not working. Here is how to figure out which investment comes first. 6 minute read Local Marketing Strategy Suncoast Local […]
What Should a Small Business Spend on Marketing? | Suncoast
Local Marketing Guide What should a small business spend on marketing? The short answer: 7–8% of gross revenue if you are trying to grow, and 2–5% if you are maintaining. Here is what that looks like in real dollars for local businesses at every revenue level. 6 minute read Marketing Budget Suncoast Local Media How […]
How We Think Through a Marketing Project
Process Guide How we think through a marketing project. A simple look at how Suncoast Local Media approaches marketing decisions — from understanding the business to building a plan and getting the work done. 5 minute read Marketing Process Suncoast Local Media Most marketing projects do not fail because the business owner does not care. […]
How to decide where your next marketing dollar should go.
Strategy Guide How to decide where your next marketing dollar should go. Most businesses do not have an unlimited marketing budget. The real question is not how much to spend — it is where the next dollar will have the biggest impact. Here is a data-backed framework to help you decide. 6 minute read Marketing […]
How to Market a Small Business: A Beginner’s Guide
Marketing Basics Getting Started with Marketing: A Guide for Local Business Owners A simple, practical guide for local business owners who know they need marketing but are not sure where to begin. You started your business because you’re great at what you do — not because you dreamed of spending hours figuring out Facebook ads […]
