About Us

The publisher behind The Current.

Built For Better Local Advertising

Locally owned. Purposefully built.

Suncoast Local Media was founded on a simple belief — local advertising deserves a better standard.

We created The Current – St. Johns as a premium, business-first publication designed to connect trusted local businesses with carefully selected homeowner communities throughout St. Johns County.

Unlike crowded coupon mailers or editorial publications where advertising competes for attention, The Current is built with businesses at the center.

Each issue is intentionally curated through:

• Premium magazine-quality presentation
• Carefully targeted homeowner distribution
• Clean, modern design
• Exclusive category placement — one business per category, per issue

Our goal is simple: create advertising that reflects the quality of the businesses inside it.

Because businesses shouldn’t compete for attention inside the publication — only for customers outside of it.

Our Mission

To raise the standard of local advertising.

The Current was created as an alternative to crowded mailers and forgettable advertising.

Rather than building around volume or clutter, we focus on premium presentation, carefully selected homeowner distribution, and exclusive category placement — one business per category, per issue.

The result is a business-first publication designed to help trusted local brands stand out while creating something homeowners genuinely value and keep.